Level-5's Sep 17 statement will clean AI and human errors that look like AI. ADWEEK's Adathon gave $50k in Higgsfield credits to a spot that jokes nobody wants AI.
The next wave of AI isn't about better chatbots — it's about machines that understand the physical world. From Fei-Fei Li's World Labs to NVIDIA Cosmos to Google DeepMind's Genie, world models are reshaping everything from robotics to video generation. Here's what they are, who's building them, and why they matter.
Disney Imagineering is now using custom Adobe Firefly AI models trained on Disney's own IP to design theme park attractions. The deal points to a broader shift in how major studios think about generative AI in creative workflows.